Stakeholders



The primary stakeholders of concern for our research are all current and future users with a Facebook account, the ones who are uploading videos, pictures, and other information on a regular basis. This includes the group of people who have deactivated their accounts, as their content is never fully removed from Facebook's servers. More specifically, the stakeholders are the ones who disregard or are unaware of the user agreements and privacy policies they must abide by. They are the people who do not know where their information is going and who might have access to it. From their position, Facebook owners have too much control over the information they own, and that its misuse could violate intellectual property rights. Privacy is the main concern for users as the Facebook policy states, “We may use information about you that we collect from other sources, including but not limited to internet sources such as blogs, instant messaging services and other users of Facebook, to supplement your profile” (Facebook). Certainly, users should be at unease knowing that Facebook follows and creates a profile of them. We feel this is a serious concern for Facebook users as there have been many cases in the past where its privacy practices have caused serious criticism. Our stakeholders also include those who do not own a Facebook account, as there is always the chance of being linked through friends or family. For examples, people can be tagged in photos and videos, thus causing concerning since they have very little control over who sees it and where it might end up.
 * Stakeholders:**

In addition, it is the users who we feel ultimately have the most power to protect their own privacy. Facebook is a company-operated business, and at the end of the day, their main priority is profit. Therefore, being proactive and looking out for yourself is the number one priority. We also have to take into consideration the Facebook organization. After all, they are the ones who are able to make the changes necessary to allow a more safe and secure environment for social networking. They are the ones who have the power to enhance privacy settings and change business practices to protect the confidentiality of its members the most. Facebook has came a long way since it first started, but as the number of participants continues to grow, Facebook will need to become more active in addressing privacy issues and control over data. Although, from their position, they are providing a service free of charge and they argue if you do not agree with their policies then you should not sign up. With the increasing number of people with an account, many feel that they will be left out and often sign up anyways.