Communication+Strategy




 * Communication Strategy:**

__Objective:__ - create a Facebook group asking Facebook to be more private, and have more than 5,000 users join by April 1st 2010 - do a survey of 100 people asking them questions related to Facebook and privacy

__Goal:__ - to engage a significantly large audience in hopes of informing them to be mindful of their privacy - hope to instill awareness in the minds of our audience on what they are posting

__Audience:__ - our focus is on Facebook users between the ages of 13-24, because Facebook states you have to be at least 13 years of age to create an account - reaches students in high school and university/introduction to workplace

__Key Messages:__ - Facebook and other social networking websites allow its users to connect with friends, family and even other people who the user may not know - Facebook allows anyone to view personal information about anyone

__Strategy:__ - verbally and visually present information that will persuade our audience to take action and join the group

__Tactics:__ - plan to reach out to our audience through various awareness posters and oral presentations to present the users with facts about the privacy issues that Facebook ignores - allow the audience to give feedback in relation to their own actual cases regarding the infringement on their privacy

__Measurement:__ - see how many people joined the group - read comments written - why some people did not join?